Successful consumer companies have a deep understanding of their customers. Applying this insight, they create unique products that engender customer loyalty and develop a strong brand. As they grow, these companies also must manage their production, marketing and distribution strategies. Summit Partners works with new market leaders who have identified and capitalized on an underserved opportunity based on changing customer demographics, tastes and preferences.
Since 1984, Summit Partners has provided growth equity and credit to more than 40 consumer companies. With nearly 20 public offerings and strategic mergers in the consumer sector since 2002, Summit has a proven track record of helping companies to create value for management and shareholders.
Here are some examples:
- Summit helped Physicians Formula Holdings Inc. transform its cosmetics business from a successful subsidiary to a fast-growing independent company with premium-priced cosmetics sold through mass-market retailers at over 26,000 locations.
- With Summit financing, B&W Loudspeakers Ltd. solidified its position as the premier manufacturer of high-end home loudspeakers. By acquiring distribution businesses in virtually all major markets in Europe, North America and the Pacific Rim, the company achieved greater control over sales and marketing of its brand globally.
- Summit guided Web Reservations International Limited on director recruitment, infrastructure development and acquisition strategy. Today, the company provides confirmed online reservations to more than 50,000 properties in 160 countries via its branded websites and online travel portals, tourist boards and destination management companies.
With Summit’s investment, vente-privee.com has accelerated its growth–attracting more than one million unique website visitors a day to its exclusive events-based sales of high-end consumer products. The company employs more than 800 people and handles more than 600 upscale brands including Armani Casa, Calvin Klein, Givenchy and Ralph Lauren.
To learn more about our investments in the consumer industry, please view our portfolio.