You've established a core product line. Now you want to evaluate possible brand extensions, complementary products, or alternative applications for your product. Whether you are fine-tuning product development strategy, looking for ways to extend your company’s core strengths, or seeking to capture emerging market opportunities, Summit can help. In addition to guiding you in internal product development, we can help you identify companies with related products and technologies for possible acquisition or strategic partnership.
Here are some examples:
- Summit helped Commnet Wireless LLC in its build-out of a GSM (Global System for Mobile Communications) network across the United States, enabling the company to accelerate its growth rate and penetrate new markets.
- Summit supported WebSideStory Inc. in broadening its product line from web-based analytics to a comprehensive suite of digital marketing tools – including search, web content and keyword management modules.
- When its major products were becoming commodities, E-TEK Dynamics Inc. turned to Summit for help in moving toward wavelength division multiplexing (WDM) technology and building low-cost manufacturing facilities in Asia to ensure adequate supply of critical components.
- With Summit's assistance, AlphaSmart Inc. evolved from a respected niche company with a single product to a broad-based provider of educational tools and software, steadily increasing its revenues to prepare for a successful IPO in 2004.
Summit Partners has helped many other companies grow through new product development. To learn more, read the case studies below: